All Leisure group PLC (AIM:ALLG) has today announced the exclusive charter of its largest cruise ship, the mv Discovery, for three no-fly cruises departing in Summer 2011 to Shearings Holidays.

Following a very successful 12 month sales partnership between the two companies Shearings is now venturing into full ship charters for the first time. Denis Wormwell, Chief Executive of Shearings Holidays Limited commented:

"The Discovery is a perfect fit for our customers, offering a smaller, more intimate experience yet with the amenities one expects from a classic cruise liner. By taking an exclusive charter we can tailor the packages and on-board amenities to suit the demands of our customers, introducing new customers to sea cruising and expanding our presence in the cruise sector."

 Roger Allard, Chairman of All Leisure Group Plc said "The demand for no-fly cruises has grown considerably and after chartering these three cruises to Shearings Holidays, our no-fly cruise capacity on mv Discovery for Summer 2011 will have increased by some 10% year on year.  Our fleet of smaller, more intimate ships are ideal for these types of charter arrangements and we are excited that two strong British holiday brands such as Voyages of Discovery and Shearings Holidays will be working together in such close collaboration."

For further information:
 
Roger Allard (Executive Chairman)
All Leisure group plc
Tel: +44 1444 462 103

Adam Pollock, Andrew Godber
Panmure Gordon (UK) Limited
Tel: + 44 207 459 3600
 
Ginny Pulbrook
Citigate Dewe Rogerson
Tel: +44 207 282 2945